Fashion Down Under. Sydney Vs UK

Approximately two weeks ago I landed in Sydney, Australia to start a new life down under. Once I was settled in my Pyrmont harbour side apartment I was free to roam around the city centre and assess what Sydney really had to offer.

My first impressions were not like I imagined, in Manchester Trafford Centre everything is literally merchandised down to a tee and laid out for you ready to buy. You can easily find something if you are looking for it and pick it up at a reasonable cost. Sydney is very different, firstly, as expected everything is a around 1/5th more expensive. I replaced a pair of plain back pumps and it cost $30 for a New Look pair, which would have been around £10 in the UK.

Topshop was one of my home comforts, being right in the city and having much of the same products you would find in a UK store. Some others I had to look for, and I was pleased to find shops such as French Connection and David Jones department store which stock many well-loved high street and designer brands. I did find myself missing Forever 21, Primark and River Island, as well as cosmetic stores such as Boots or Superdrug. I'd planned to buy most of my new clothes here as my baggage allowance was obviously very restricted!

I couldn't help thinking that Sydney has so much commercial opportunity for 18-30's retailers, including value retailers and mainstream fast fashion. However, overall I absolutely adore the city and the sights, and could not be more please with my crazy decision to move. So after seeing the Opera House and Manly Beach for the first time, I have to say Sydney wins hands down!

More updates to follow........